This new design works much better than the previous one which employed a white background. While the white background is fine for reading text, the gray does a much better with the video. The Times has long used the gray background for picture galleries, but it’s nice to finally see them extend this to the video page.

The reason this approach works so well is because of how computer screens work. “Paper white” is a pigment, meaning it absorbs light. Monitors actually emit light making the color white much brighter than that of paper. You wouldn’t want to read in a dark room, but watching movies works well.

By removing all that white from it’s page, the NYTimes has made the experience of watching their videos all the more enjoyable

Another nice touch is how the text in the area in which you hover changes to a brighter color to facilitate making a choice.

Kudos once again to the excellent design team at the NYTimes.

Given that I am a relatively active traveler who flies Jet Blue extensively, most of my answers are naturally of the middle of the road, “as expected,” variety. I have come to expect a quality experience from them, as compared to say Spirit Air.

The final straw in the proverbial hat was the overall length of the survey. While I am often willing to provide my feedback to a vendor (understanding how important it is to my own business), there is only so much time I will dedicate to this task. The survey was extremely long. It dynamically updated the questions based on my responses, and the page continued to grow in what felt like an exponential manner. This was the survey that felt like it just kept growing and growing and growing.

While I clicked on the link in the email with the best of intentions of providing feedback to what I feel is a superior airline company, the experience was so horrendous that the survey began to be more of an intrusion than was worth my time. In addition to all this, there was not even an offer for some basic, menial coupon, with some insane restrictions, that I would never use to help lube the process.

Lessons to consider: Be conscious of who you target for surveys. Ask relevant questions that demonstrate some basic consideration of the usage patterns of the sample population. Be brief and respectful of that participants time. Provide some incentive to reward the participants for their time and feedback.

Oh yeah, crazy amount of javascript code in surveys to enable the dynamic display of questions … provably a bad idea. The company fueling the survey, Market Metrix.

Note: I highly recommend you click on the images and check out the larger versions of the images.

First the original,

And then the edit,

I tried to bring out the greens and darken the water a bit. I increased the contrast to bring out the detail in the gravel. The goal was to add some dimensionality and depth to the image. Here are some detail shots (original on the left, edits on the right) …

iPhoto did a nice job with the photos. However, I really missed being able to mask pieces of the image.

“Think of yourself as a museum curator. A museum curator’s job is to say no. If their job was to say yes, they’d manage a warehouse. Don’t be a warehouser. Say ‘no’ to more things that you say ‘yes.’ Build a curated collection of features.”

Here’s to the future fruits of this endeavor having as significant an impact on society as those to which we have already been witness. Here’s to game changers and visionaries!